Friday, July 11, 2014

Reading Reviews - a huge mistake?



I’m reading 419 by Will Ferguson—a powerful story, well told, with turns of phrase that delight.

 “Storms without rain. Winds without water. She woke, and when she sat up, the dust fountained off her and the voice that accompanied her once again stirred, once again whispered, “Get up. Keep walking. Don’t stop.

Vivid imagery abounds.

Zuma rock denoted not only the traditional geographical centre of Nigeria-the “navel of the nation” as it was known-but also the border between the sha’ria states of the north and the Christian states of the sough. Zuma rose up, rounded and sudden, on striated cliffs etched by a thousand years of rainfall and erosion. The ridges carved down its sides were the sort of lines that might be left by acid or tears.”

A woman from Canada, a girl from the north, a young man from the Delta, and a 419er. How will the lives of these disparate characters be woven together? I’m fascinated, enthralled, eager to read each evening, yet dreading the end, dreading the time when the story will be only a memory. The narrative makes me cringe and cry. I know this is a book I will read more than once.

I email my young Nigerian friend to tell him about the novel. He responds:
“ 419 - an internet scam organized by Nigerian scammers (aliases: Yahoo Boys, G-Boys). 419 is an alias that dates back to the past (I believe 1994-1997) in Nigeria, when innocent people, mainly teenagers, were repeatedly abducted and killed. Their bodies or body parts were then used for big money rituals.

I've come across painful remarks on Twitter, Facebook, and some other interactive sites about Nigerians being fraudsters. That they target white people and rob them of their money using various means; including telling them pitiful stories just to incite their help.”

I’m about three quarters of the way through the book at this point and the urge to learn more about Ferguson’s research can no longer be ignored. Goggling proves to be a huge mistake. The first items that come up are reviews from highly respected sources, and while they don’t lambaste the book, they do contain enough negative comments to diminish my pleasure in the reading and cause a rather sour feeling.

I turn away from the computer in disgust, push the reviews out of my mind, and return to my Kindle. I refuse to let someone else’s opinion color my own judgment, my own enjoyment of the novel.
Sitting now, writing this, I wonder if I should stop writing reviews. Am I guilty of spoiling another’s enjoyment, of perhaps causing someone, because of my arrogance, to dismiss a novel without even giving it a chance? Conversely, does a review I write of a book I love convince a reader to pick up that book only to find that it doesn’t work for them? What makes me think I can or should pass judgment for another reader?

But the author in me craves reviews. They’re our “word of mouth” and vital to marketing. If we’re to have sales at all, we need people talking about our books, reviewing them, recommending them to fellow readers.

Amazon sends me emails. “So, Darlene Jones, how did this item meet your expectations?” Do I answer? What do I say? My own sister, daughter, and aunt don’t always like the books I deem worthy of their time.

Yes, I did write a review for 419. Book buyers may or may not read it. They may or may not take it to heart in their decision making, but I’ve decided writing reviews is my obligation to fellow authors. It’s my “word of mouth” gift to them. I hope readers of my books will do the same for me.


Friday, July 4, 2014

The hook that sells the book



Yes. No. Maybe. What’s the hook that gets you to buy the book?

That’s the question any author would love the answer to. As we scroll down the email from Kindle, Bookbub, The Fussy Librarian, etc, the first thing that catches our eye is the cover. Coming in at close second is the title or vice versa. Either way we know both are important.

Here are a few titles. What images do these conjure up? Would you be tempted to buy any based on the title alone? If so, which ones?

Forevermore – Tenderloin - The Baby Trap - The Brown House - Revision 7: DNA - Oenone - Waking Up Dead - Where’d You Go, Bernadette? -  Domingo’s Angel - The Palaver Tree - The Son - Phone Kitten

As readers we can reject a book in seconds on cover and/or title. But, if either pulls us in we then take the time to read the description.

In the years that I’ve been writing and promoting my books, I’ve come to the conclusion that readers aren’t particularly interested in author interviews, or author bios, or book excerpts—at least not initially. I think readers, attracted by a cover or title want a quick book description that will entice them to download the sample.

The final decision is made after reading the first few chapters. Either the reader is irrevocably hooked and buys the book immediately or they know it’s a no go and they delete the sample. For some books, the reader may still be undecided after the sample. That’s when they likely go to the reviews, if they haven’t already read them, to help them decide. 

So, if my theory is right, what constitutes a great book description? I have some ideas, but I’d like to know what readers think. What is the essential information do you want in a blurb?

The blurbs below come from emails I’ve received –some from well known publishing houses. I’ve made no changes to the descriptions other than deleting author names, book titles, and character names to preserve anonymity.  
1.    1.   “In this #1 New York Times bestselling e-book, Z, an experienced foster carer, is pressured into taking Y as a new placement. Y’s challenging behavior has seen off five carers in four months but X decides to take her on to protect her from being placed in an institution.”

2.    2.  “The sensational New York Times bestseller from X, is a gift for readers, an enchanting, luminous novel about the accidents, both big and small, that affect our choice of friend, lover, and spouse.”

3. 3.    “X has discovered the perfect gift for her daughter’s twenty-fifty birthday: an ideal husband. Y, however, is fed up with her mother’s endless matchmaking and grading of available Iranian American bachelors.”

4  4.   “Z is a fast-paced mystery with a likable protagonist and an intricately woven narrative brimming with bizarre yet believable twists. The first in a series, the book expertly lays the groundwork for X, amateur sleuth, and her love interest, FBI Agent Y. X becomes involved in the investigation of the murder of a summer intern at the limestone mine X manages near Z, Colorado (a breathtaking setting that unwittingly becomes an accessory to crime).”

5  5.   “This anthology of punchy short stories will grab your heart and your wallet and give them a good shake. The stories are set in the turbulent times of the post Global Financial Crisis world. Intriguing and at times twisted, these tales delve behind the facades of modern life to uncover the real struggles, hopes and dreams of ordinary people. Hopeful, insightful and at times humorous, Y is an engaging and thought-provoking work for our times.”

6.  6.   “In May 2000, X is a cocky, adventurous young man who sees the world as his playground. But when the college senior, days from graduation, enters an abandoned mine, he discovers the price of reckless curiosity. He emerges in May 1941 with a cell phone he can’t use, money he can’t spend, and little but his wits to guide his way. Stuck in the age of Whirlaway, swing dancing, and a peacetime draft, X begins a new life as the nation drifts toward war. With the help of his 21-year-old trailblazing grandmother and her friends, he finds his place in a world he knew only from movies and books.”
7.   
7   7.   “Our world is being judged and we remain unaware. In a world filled with people, X is uniquely alone. The tiny glowing sparks filling her mind, representing the people around her, confirm it. Clueless regarding the reason behind her sight and her place in the world, X struggles to find an explanation. A chance encounter leads her closer to answers she’s struggled to find, and into a hidden society where fur is optional."

     8.  “It’s a mother’s worst nightmare: When X’s daughter suffers an unspeakable trauma, she whisks her away to a safe house where they begin the difficult journey to recovery. With over 100 five-star reviews on Amazon, a “thought-provoking and insightfully entertaining” tale."

      9.  “A USA Today bestselling author weaves a fun holiday romance with a “clever premise” (Booklist). When X finds herself catapulted to a future Christmas morning, will she be able reunite with her beloved husband and expected child?”

1     10.  This deeply poignant bestseller charts the journey of two wildly different families united by their love for one young girl. As adoptee X searches for her place in the world, her relatives encounter love and loss across two continents. Written with “compassion and uncanny perception.”

I would appreciate a comment from you saying which of these, if any, would entice you to buy.